Marketing & Personal Branding Academy

In Georgetown's Marketing & Personal Branding Academy program, students will learn the fundamentals of the field of marketing through an intercultural lens at both the business and personal levels. From traditional marketing to social media and influencing, students will hear from industry experts about their pathways and career highlights. They will see what a real-life marketing firm looks like and practice using techniques and tools used by industry professionals. By the end of the program, students will create and pitch their own marketing campaigns and learn to pitch their unique skills and aspirations better.