Marketing Essentials

Tufts Marketing Essentials is a two-week immersive program where high school students explore marketing concepts and apply strategies to real-world challenges and future careers. You’ll develop versatile skills that cross business domains and enhance professional versatility. Through hands-on projects and interactive workshops, you’ll analyze customer needs, evaluate marketing methods from traditional to digital, and apply tools in practical, creative scenarios. You’ll solve problems, test ideas, and think strategically with guidance from Tufts professors and thought leaders. Students also collaborate with mentors from Tufts students and alumni who connect you to marketing and entrepreneurship resources across campus.